Saturday, October 1 2022

Sides is a fried chicken food channel launched in November 2021 by a group of seven Youtubers. Until now, it was only available on delivery services.

The restaurant is located in BoxPark, Wembley. Sam Tabahriti/Insider

The brand was started by The Sidemen, a team of YouTubers including KSI, Miniminter, Zerkaa, Ethan (also known as Behzinga), Vikkstar123, TBJZL, and W2S.

The Sidemen appear in the photo, except for KSI.

was initially an online delivery service available through Uber and Deliveroo. sides

Behzinga told Insider they were thrilled to open their first location in Boxpark, Wembley, because: “It’s fast, nimble and successful online, so it was perfect for a brand built by creators. “

An overview of the entrance to BoxPark, Wembley.

Boxpark houses a variety of businesses within its premises and has three different locations: Shoreditch, Wembley and Croydon. Sam Tabahriti/Insider

The cohort works in partnership with Reef, which transforms urban spaces into community hubs that create jobs and bring new goods, services and experiences to a chosen area.

The shoebox is a signature move.

The XIX Box Chicken, or the “shoe box,” is a signature meal and costs $16. Sam Tabahriti/Insider

The menu features a range of fried dishes from chicken to loaded waffle fries, including a fan favorite: mac and cheese bites.

The menu as displayed in Boxpark.

The Sidemen wanted to be more accessible to their fans. Sam Tabahriti/Insider

They also offer the XIX Box Chicken or the XIX Box Vegan Chicken – otherwise known as the Shoebox, which includes a main course, side dish, drink and dip.

Chicken Box XIX

The shoebox sells for $16. Sam Tabahriti/Insider

The Sidemen wanted Sides to be more accessible for their fans while attracting a new audience. “So creating a physical experience that everyone can enjoy was an obvious next step for us,” Ethan said.

An employee prepares a box of fried chicken for a customer.

Fried chicken can be topped with crispy onions, jalapenos and your choice of dipping sauce. Sam Tabahriti/Insider

Employees said that since the restaurant opened, it has created a frenzy and fans are constantly asking after The Sidemen.

5 employees are standing in Sides' kitchen.

They have between 11 and 19 employees at Boxpark, ranging from part-timers to full-timers. Sam Tabahriti/Insider

The option to have both a shadow kitchen and a physical store “is the sweet spot and we’re excited to roll out more physical locations alongside our virtual offering,” Ethan said.

The fryers.

Ghost kitchens are becoming very popular as more delivery-only options become available. Sam Tabahriti/Insider

A range of vegan sauces are available including BBQ, Louisiana, Teriyaki, Chipotle, XIX Buffalo, Korean BBQ, Garlic Vegan Mayo.

All different dips.

There is a wide range of dips. Sam Tabahriti/Insider

There are two burgers, including a vegan option and the option to choose your favorite sauce to go with it.

Chicken Burger (left) and Vegan Burger.

The Chicken Burger (left) and the Vegan Burger. Sam Tabahriti/Insider

Two Reef employees told Insider about their expansion plans and their ambition to open more stores in various locations across the United States by the end of 2022.

Insider's Sam Tabahriti trying one of the fried chicken burgers

Insider’s Sam Tabahriti tries the Chicken Burger. Sam Tabahriti/Insider.


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