Wing Trapp will be the second restaurant with the name after the founding directors launched the original concept in Leicester more than three years ago.
Wing Trapp’s Sapphire Carter said they expect Birmingham’s new franchise, on Great Charles Queensway, to open in mid-March and they already have a number of other franchise outlets in the pipeline across the Midlands.
“We are delighted to open in Birmingham as we believe Wing Trapp, with its freshly prepared gourmet wings, fills a much needed gap in the city’s exciting food offering.
“Our new business is in a prime location, and with the accelerated return of office workers and the growing number of people moving into new apartments and townhouses around the city, now is the perfect time to launch our first franchise. “
Estate agents Creative Retail and Bond Wolfe have leased 2,048 square feet at 37a Great Charles Queensway from Great Charles St Ltd, as Wing Trapp, on behalf of owner Real Estate Investors on a 10-year lease.
Wing Trapp will occupy the space partly on the ground floor and partly in the basement. Scott Robertson, director of Creative Retail, said it was a welcome sign of renewed confidence in the city’s retail and hospitality sector.
“Birmingham is popular with a host of exciting retail and leisure names, and we are delighted to welcome Wing Trapp to the city to launch its first franchise,” he said.
James Mattin, managing director of the Bond Wolfe agency, said they were delighted to have secured Wing Trapp on behalf of REI.
“We continue to explore innovative ways to use our central downtown space, working with industry experts such as Creative Retail,” he said.