Saturday, September 24 2022

Hot Chickz has 1.1 million followers on TikTok. Picture via Facebook

published on May 2, 2022 – 09:48
Written by the staff of The Business Journal

Nashville Hot Chicken‘s popular TikTok franchise, The Red Chickz, has announced it has signed a franchise deal for Fresno.

Recognition by national publications, including RSQ and Nation Restaurant News propelled The red chick in a rapid expansion, opening locations across California, as well as in Nevada, Arizona and Texas.

“We couldn’t be happier to expand and share our unique vision of Nashville Hot Chicken with hungrier customers in California and Texas,” said Shawn Lalehzarian, Founder of The Red Chickz. “The response to our tantalizing content on TikTok has been overwhelmingly positive, with many users begging us to open locations in their cities, and we’re so proud to have found franchise partners who will help us do just that.”

The red chicks TikTok Videos focus on food. The account has 1.1 million followers and nearly 30 million likes.

After opening the original location in downtown Los Angeles in 2018, Lalehzarian also plans to open a new restaurant in Culver City in early June.

Founded in 2018 by Lalehzarian, an Iranian immigrant who worked for years in the restaurant industry, The Red Chickz offers items ranging from Nashville Hot Chicken sandwiches to chicken tacos and loaded wedges.

Lalehzarian first discovered Nashville Hot Chicken while exploring food trends that would best suit the tastes of the Los Angeles community. After taking a trip to Nashville, Lalehzarian perfected his recipe, and in 2021 he launched the franchise program for the Nashville Hot Chicken brand.

“When I first came up with the concept of The Red Chickz, I knew I had the tools to work with many national brands to open multiple sites, but the social media popularity and high demand for our food helped me realize that we could grow sooner than originally planned,” Lalehzarian said.

Besides Fresno, Los Angeles, San Diego, Long Beach and Orange County will also be home to the restaurant.

“We are so grateful for the love and support we’ve received so far and look forward to bringing our concept to cities across the country and beyond,” Lalehzarian said.

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