You could say Bad Chicken in Dallas was built on a wing and a prayer.
New restaurateur Bobby Shuey had been testing his chicken wing recipes with friends in the Park Cities neighborhood of Dallas, hoping to one day open a casual eatery serving one of his favorite dishes. Then he learned he could get a short-term lease – just 9 months – in a storefront on the southwest corner of Preston Road and Northwest Highway. They should move in and open almost immediately, a kind of baptism of fire.
And so: Bad Chicken is set to open November 11, 2022 at Preston Center, the location once occupied by Corndog with No Name.
After the expiry of the lease, the building will be razed and replaced by two new skyscrapers. The Rosebriar Holdings spokeswoman said she could not share a timeline for the project. But Shuey knows he couldn’t stay on Luther Lane in Dallas, even if Bad Chicken took off.
“My wife said to me, ‘If you want to chase a dream, do it now,'” Shuey says.
Bricks and mortar is only part of the business, as third-party delivery will be a big part, Shuey says. When the demo trucks arrive, Bad Chicken might move to a new location if he’s successful.
While Shuey came up with the idea for the restaurant, he partnered with co-owner and executive chef Tim Woehr to run the day-to-day. Woehr previously served as executive chief and general manager of Hospital Systems for Children’s Health.
Shuey thinks there is a void in the market for chicken wing stores that aren’t do the nashville hot chicken thing. Bad Chicken wings are smoked, then fried to order. The wings are tossed in a variety of sauces like peanut butter and jelly; Jambalaya; honey barbecue; garlic-parmesan and buffalo. They will also sell dry spice wings in varieties like Lemon Pepper and Taki Dust.
Ultimately, Shuey hopes to expand Bad Chicken to 10 locations and then potentially a franchise.
What’s that name, Bad Chicken?
Bad Chicken’s motto is to sell “the baddest wings in town”. The menu will be small and focused: chicken wings, chicken nuggets, breaded and fried cauliflower (their version of a vegetarian nugget) and desserts.
Desserts include fried cheesecake rolls, donuts, sticky caramel pudding, a packet of warm cookies, creme brulee, chocolate mousse, and an oversized Rice Krispies treat.
“We’re big dessert fans,” says Shuey.
And what’s the name? The founder laughs.
He was originally going to open the shop with a friend named David. Their names, Bobby and David, spelled BAD. The friend is no longer involved, but the name stuck.
“Everyone will remember Bad Chicken,” Shuey says. “If you can go somewhere and they remember the name?” It’s great word of mouth marketing.
Bad Chicken is located at 6030 Luther Lane, Dallas (in the Preston Center). It is expected to open on November 11, 2022.