Thursday, May 12 2022

On October 11, Burger King will become the first major fast-food chain to offer Impossible Foods’ vegan nuggets. The Nuggets will be available in an eight-piece order with a choice of dip only at Burger King locations in Des Moines, IA, Boston, MA and Miami, FL. The new menu item is a limited time launch to test the meatless item with consumers.

Plant-Based Impossible Chicken Nuggets are made with soybean and sunflower oil and feature a crispy breadcrumb coating and a juicy, meaty interior. Burger King has confirmed that plant-based nuggets will be cooked in the same oil as meat and cheese products.

“This is not the first time that we have teamed up with Impossible to make waves in the industry. In 2019, we became the first quick-service restaurant to serve the award-winning plant-based Impossible patty and feature the iconic Impossible Whopper,” said Ellie Doty, Marketing Director of Burger King North America, in a statement. “It is therefore only fitting that we are the first global QSR to test the Impossible Nuggets. We’re excited to hear what our guests in the test markets think of this latest innovation.

Burger King launches plant-based meat

Burger King first partnered with Impossible Foods in 2019 to offer the Impossible Whopper. After a successful test launch, the burger has expanded to more than 7,000 Burger King locations across the United States. The Pioneer Sandwich is made with a plant-based Impossible Burger patty and can be ordered vegan by omitting the mayonnaise. Since its debut, the Impossible Whopper has become available in global markets including Canada, Europe and Trinidad and Tobago.


Last year, Burger King also tested the brand’s Impossible Sausage ahead of its retail debut. The chain introduced the new meatless item on the Impossible Croissant wich at participating locations nationwide, making it the first national chain to add the plant-based Impossible Sausage to a breakfast sandwich. breakfast. While the Impossible Sausage patty is free of animal products, the sandwich is made with dairy cheese, chicken eggs, and non-vegan croissants.

Debut of vegan chicken nuggets

Although Burger King is the first fast-food chain to offer Impossible Foods’ vegan chicken nuggets, last month the nuggets debuted in about 150 restaurants and are heading to 10,000 grocery stores, including Walmart, Kroger, ShopRite, Safeway and Gelsons (the first supermarket to sell its Impossible Burgers) — by the end of the year. Other restaurants now serving the nuggets include restaurants owned by celebrity chefs David Chang (Fuku in New York); Sean Brock (Joyland in Nashville, TN); and Marcus Samuelsson (Red Rooster in New York).


The vegan nuggets were launched on the heels of competitor Beyond Meat’s Beyond Chicken Tenders, which launched in 400 restaurants in July. As the vegan chicken wars continue, brands and others are competing for shelf and menu space for their innovative vegan meats. However, unlike the animal-based chicken wars between Popeye’s, Chick-fil-A and KFC, the vegan chicken wars are a victory for everyone, from people to animals to the environment.

For more on Impossible Foods, read:

Here are all the restaurants serving vegan nuggets from Impossible FoodsImpossible Foods debuts in the Middle East with vegan beef in the United Arab Emirates100 Hong Kong restaurants serve impossible vegan pork

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