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Burnin 'Mouth's simple menu focuses on spicy <a class=chicken sandwiches.” title=”Burnin ‘Mouth’s simple menu focuses on spicy chicken sandwiches.” loading=”lazy”/>

Burnin ‘Mouth’s simple menu focuses on spicy chicken sandwiches.

Burning mouth

When Burnin ‘Mouth launches its first restaurant in the Boise area, its name should be enough of a warning, right?

Then again, we Idahoans can get a little, uh, dense.

Maybe the names of the spice levels will tell us: simple, sweet, good, ugly, and, ouch, crazy.

Still not clear? Burnin ‘Mouth sells a side dish called Never Comeback. As in, it hurts so much you will never come back. (At the restaurant? On planet Earth? In any case, a unique marketing strategy.)

“It’s so spicy,” admits company president Daniel Hwang in a telephone interview. “But it’s good, if you really like spices, spice. “

“I had it once,” he admits, laughing, “and that’s enough for me. “

Don’t worry, Idaho. Scheduled to open on March 1, 2022, at the Village at Meridian, this Los Angeles-based chain doesn’t just melt people’s faces. These are addicting chicken sandwiches. And wings and fillets with Texan toast. Fresh chicken, never frozen, says Hwang – and served crispy. “Our flavors are excellent,” he adds.

Bang bang.jpg
The Bang Bang Signature Sandwich consists of fried chicken with mild garlic soy or sweet chili sauce, topped with Comeback sauce, ranch butter, coleslaw and pickles. Burning mouth

The menu is “very simple,” says Hwang. It’s anchored by two fried chicken breast sandwiches on brioche buns. The Coo Coo ($ 12.95) is a hot, dry-seasoned Nashville creation. It contains Comeback sauce, crispy onions, pickles and coleslaw. The fries are stacked on the side. Conversely, the Korean-style Bang Bang ($ 12.95) is a “wet” chicken sandwich. It contains mild garlic soy sauce or a mild chili sauce, as well as Comeback sauce, coleslaw, crispy onions, ranch butter, and pickles. And, yes, fries for the ride.

Shy, er, wise Idahoans will want to taste Comeback sauce (not to be confused with the deadly Never Comeback). “It’s in all of our sandwiches,” Hwang says. “People love it.”

What about the calorific spice levels in Burnin ‘Mouth? Truth be told, they shouldn’t prevent the restaurant from being kid-friendly or wimpy, Hwang says. Burnin ‘Mouth’s mission is to make taste buds’ burn for more’.

“We try to make it fun,” Hwang explains. “… We have the simple and the sweet. The Good – the normal, the average – is what most people get. He’s got a little kick, but it’s not a mouth burn or anything.

Launched in early 2021 at Oxnard in California, the nascent chain caught fire. Fifteen leases are signed in multiple states, Hwang says. Burnin ‘Mouth’s second location is slated to open later this month in Las Vegas.

At the Village at Meridian, Burnin ‘Mouth will be across from Fleet Feet Sports – attracting adventurous diners to sprint inside for take out or on-site dining at around a dozen seats.

“Ready for your mouth to burn?” Or will you deflate yourself? The taunts from the Burnin ‘Mouth website.

Sounds like a challenge, Idaho. Flame and game alight.

Related stories from the Idaho statesman

Entertainment writer and opinion columnist Michael Deeds chronicles the good life in Boise: restaurants, concerts, culture, cool stuff. Deeds came to fruition at the Idaho Statesman as an intern in 1991 before taking on roles such as sports writer, editor, and music critic. Over the years, his freelance work has ranged from writing album reviews for The Washington Post to advertising for Boise in the airline magazine you left on the plane. Deeds holds a BA in Editorial Journalism from the University of Nebraska.

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