With a crispy exterior and complex, flavorful interior, Carl’s Jr. and Hardee’s Hand Breaded Chicken Sandwiches come to life in every place, featuring a premium 100% white meat breast fillet that is marinated in 13 seasonings. signature and soaked in buttermilk before going through a 6 step hand breading process in southern style flour, then baked until golden brown. The all-new sandwich platform includes the Hand Breaded Chicken Sandwich and Hand Breaded Chicken and Waffle Sandwich available at Hardee’s and Carl’s Jr., as well as the Hand Breaded Chicken Biscuit at Hardee’s. Choose your drive:
- Hand Breaded Chicken Sandwich – A proven classic. Tender, juicy, hand-breaded all-white meat chicken fried to crisp golden-brown perfection, served on a grilled potato bun with crispy deli pickles and mayonnaise.
- Breaded Chicken and Waffle Breakfast Sandwich – A new piece on a familiar favorite. Served between Belgian waffle buns, this tender and juicy chicken made entirely of white meat, hand-breaded and fried to crispy and golden perfection is topped with Maple butter frosting.
- Hardee’s Hand Breaded Chicken Cookie – I can’t forget the cookies! Classic tender and juicy white meat chicken is hand breaded and fried to crisp golden-brown perfection, served on a Hardee’s Made from Scratch Buttermilk Cookie.
“The new hand-breaded chicken sandwiches from Carl’s Jr. and Hardee’s have been hard to keep a secret as we’ve perfected the formula over the past two years,” said Owen Klein, Vice President of Global Culinary Innovation at CKE Restaurants. “We strive around the clock to deliver truly desirable flavor profiles that people will want – and can get – all day long.”
The launch on May 17 will be complemented by a 360-degree marketing campaign featuring personalized content on OnlyFans, making Carl’s Jr. and Hardee’s the first national quick-service restaurant to join the emerging platform. Chain, Hot and breaded by hand, features exclusive, tongue-in-cheek, Autonomous Sensory Meridian (ASMR) response trend and Mukbang culture content, as well as a partnership with VICE’s MUNCHIES, the first major food publisher verified on the platform, which kicks off the May 24, to enhance content on digital channels.
“We’re not the first to be on ‘The Chicken Wars’, but CKE is definitely causing a stir like no other brand in this space has done before,” said Senior Vice President of Marketing, CKE Restaurants, Patty trévino. “Most brands would probably blush at the idea of launching an OnlyFans channel, but we see this as a huge opportunity to reach our audience on an emerging new platform and make our food the star. Our customers have us begged to bring our delicious Hand Breaded Chicken in a Sandwich, and I’m thrilled to be able to bring that to life with three mouthwatering options. ”
The new hand-breaded chicken sandwiches will be available at Carl’s Jr. and Hardee’s stores starting at May 17, 2021.
Follow Carl’s Jr. and Hardee’s on social media for the latest product news and promotional offers.
Twitter: @CarlsJr and @Hardees
Instagram: @CarlsJr and @Hardees
Facebook: www.facebook.com/carlsjr and www.facebook.com/hardees
About CKE Restaurants Holdings, Inc.
CKE Restaurants Holdings, Inc. (“CKE”), a private company based in Franklin, Tennessee, manages and operates Carl’s Jr. and Hardee’s, two beloved regional brands known for their unique premium and innovative menu dishes such as 100 percent Black Angus Thickburgers®, Made from Scratch ™ Cookies and Hand Breaded Chicken Fillets ™. With a presence in both the United States and internationally, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have more than 3,900 franchised or company-operated restaurants in 44 states and 42 foreign countries and US territories. For more information on CKE, please visit www.ckr.com or its brand sites at www.carlsjr.com and www.hardees.com.
SOURCE CKE Restaurants Holdings, Inc.