Saturday, July 2 2022

The Nitty Gritty offers chicken sandwiches through an online affiliate named Cluck.


Seizing the popularity of chicken sandwiches from chains like Popeyes and Chick-fil-A, Madison’s Nitty Gritty has developed her own line of chicken sandwiches which she calls Cluck, an online offshoot of the restaurant.

“We’re excited to be doing something new,” said Eric Suemnicht, co-owner and CEO of three Nitty Gritty restaurants: Downtown Madison, Middleton and Sun Prairie. “We think we’re filling a part of the market that we know is gaining more and more national attention for some of the fast food restaurants that make these chicken sandwiches, but we think our chicken sandwiches are 10 steps away. above what they are doing. “

Cluck started Wednesday night, operating out of the kitchen at its downtown location at 223 N. Frances St., with customers ordering through Uber Eats, Grubhub, DoorDash and EatStreet. Eventually, the menu – which includes chicken-free appetizers such as fried green beans and white cheddar cheese curds, along with burgers, salads, wings and shakes – will be available for pickup or at to take with.

The nine chicken sandwiches are: Hot Nashville, Hot Honey, Maui Wowee, Thai Green Curry, Ghost Pepper, Bao, Blue Buffalo, Hot Honey, and Pretzel.


Suemnicht has said he is starting Cluck while UW-Madison students are on winter break and hopes to have the issues sorted out by the time classes resume on January 25. If Cluck is successful, he plans to expand it to the kitchens in his other locations.


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