Friday, October 22 2021

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September 17, 2021 // Franchising.com // VIETNAM – Chickita is the very first Asian-inspired flame-grilled chicken restaurant concept. Chickita has now formalized her colorful concept into a Marketplace franchise business. Chickita’s vision is simple, to become the number one flame grilled chicken concept in the world with a mission to source the best quality cage-free chicken from local farmers with a farm-to-table approach. .

The concept includes eight signature sauces with familiar spices from cuisines across Asia, making each bottle a flavorful accomplishment. Chickita sauces with their distinctive Asian identities will also be hitting retailers later this year, ensuring you always have a taste of Chickita in your home.

AHM Lifestyles-Creative Hospitality, home to Chickita and other well-known concepts, is led by food and beverage industry pioneer Asif Mehrudeen. Asif is also the creator of four of the city’s most beloved and beloved concepts, opening 17 restaurants in Southeast Asia. His passion and experience as a culinary chef in South East Asia for over 20 years led him to create the world-class Asian-inspired concept, CHICKITA. “I firmly believe that a successful concept is one that carries heart, passion and soul into all of its food and service,” says Asif. CP Group, a Thai agricultural conglomerate, is a major strategic partner of Chickita.

In 2020, AHM Lifestyles strategically partnered with DIAS advisers to formalize their operations. Hong Kong’s international private equity and advisory firm with operations in Vietnam and Singapore believes in growing businesses alongside their clients for long-term success. The DIAS team is made up of highly qualified professionals who have combined decades of experience in financial management, strategic management, sales and operations, compliance and marketing. “We are very excited about this strategic collaboration which has started the journey to make Chickita a globally recognized concept,” said DIAS CEO Benrico Smit.

SOURCE Chickita

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