Fast food chains have been filling up with gift offers in recent months. In October alone, Wendy’s handed out free ice cubes, burgers and nuggets, Taco Bell surprised fans with breakfast burritos, and Popeyes kicked off their ongoing Grubhub deal. Burger King showered customers with free chicken sandwiches in November, and now McDonald’s is about to launch its Mariah Menu – 12 Days of Free Food from December 13 through Christmas Eve. The bar for free offers, at the moment, could not be higher.
But Raising Cane seems to have missed the memo. The Louisiana-based chicken chain just announced a new “free” event of its own: a one-month giveaway of single servings of Cane’s Sauce.
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To celebrate their signature sauce’s recent recognition as the # 1 sauce in fast food, the chain will be offering members of its rewards program free single servings of its exclusive sauce once a week during the month of December. Yes, we are talking about a free serving of sauce. . . once a week.
Understandably, Raising Cane’s fans weren’t too impressed with the move and shared their taunt on Reddit. “This is the most disappointing free article in fast food history,” said the lead commenter, who seemed to speak for the majority.
Other major comments included a joke about Raising Cane’s extra 40 cents for extra bags of Cane’s sauce, which the customer said should be free in the first place, and an article revealing the recipe for the “proprietary sauce”. “, which seems pretty easy to do at home.
However, the free sauce is actually a big deal for Raising Cane’s. According to a customer on the subreddit, the chain typically doesn’t serve more than two packs of sauce with any order of its chicken strips and charges 35 cents for each additional serving.
If Cane’s Sauce really is that good – worthy of the # 1 fast food spot and an extra 35 cents per packet – then Raising Cane’s is, in a sense, giving its customers a valuable gift. But then again, maybe customers would be better off using this contraband recipe to create their own version at home.
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