Friday, May 20 2022

Dicos, one of China’s leading fast food chains, announces that its conventional egg patty will be replaced by the folded and pre-cooked vegetable egg from JUST Egg, marking the first time that a major fast-service restaurant has traded a animal product with a herbal one across several regular menu offerings.

As we reported in March at the onset of the global health crisis, Chinese consumer interest in JUST Egg was soaring as national awareness of the benefits of herbal alternatives began to rise, according to to a progressive understanding of the enormous problems caused by wet animal markets.

“We have seen the enthusiasm of Chinese consumers for JUST Egg, all driven by a generational trend towards healthier and more sustainable foods. We are grateful to partner with Dicos for this global plant protein milestone, ”said Josh Tetrick, co-founder and CEO of Eat Just.

Dicos JUST Egg © BusinessWire

Over 500 Dicos stores in Beijing, Shanghai, Guangzhou, Shenyang, Dalian, Changchun, Harbin and Hainan Province will feature JUST Egg in three breakfast burgers, three bagel sandwiches and one “western” breakfast plate.

“The introduction of JUST Egg at Dicos is a product and brand upgrade based on growing consumer interest in nutrition, healthier diets and environmental awareness. Adding JUST Egg to our basic breakfast menu offerings will allow customers to experience JUST Egg in a number of ways. We look forward to seeing the response from consumers and will plan future menu offerings around it, ”said Marketing Director Xie Yahui.

JUST Egg has been available in China since 2019 on popular e-commerce platforms such as Alibaba-owned Tmall and, with 70% year-over-year growth. The product has also been sold in some retail and food service stores.

JUST Egg at Sodeco
© JUST Inc

In October, Eat Just announced a partnership with a consortium led by Proterra Investment Partners Asia Pte. Ltd., an investment management firm focused on the food and agribusiness sectors, to build and operate a plant protein production facility in Singapore to meet the demand for JUST Egg products in Asia.


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