Thursday, May 12 2022

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An all-vegan fast food chain called Ready Burger is helping usher in a new era – one where plant-based foods are affordable and accessible, but don’t compromise on flavor.

That’s what motivated the company to launch what it says is “the most affordable vegan burger on the planet.”

The fast food meatless burger costs just £ 1.99. The galette – made with oyster mushrooms, oat fiber and soy protein – is served with ketchup, mustard, pickles and onion on a vegan bun. It is a source of vitamin B12, protein and fiber.

“We all know we need to eat less meat, but eating plant-based is still too expensive. It’s the biggest barrier to adoption, ”Ready Burger co-founder and CEO Max Miller said in a statement.

“So we developed and launched a menu and a business in less than a year to offer affordable and tasty vegan fast food classics. Our signature Ready Burger at £ 1.99 was a major goal for us to achieve and we plan to cut prices further with more world premieres as we achieve economies of scale.

McDonald’s vegan

Ready Burger launched the herbal option in May, when it opened its flagship store in London’s Crouch End. The chain has since opened a second location, on Finchley Road.

“After launching our first Ready Burger store in May 2021, we set out to create the most affordable and accessible plant-based menu in the world,” Miller said. Plant news.

“We think we’re the first in the world to produce a £ 1.99 vegan burger, let alone a £ 3.59 Big Ready – pegged to the infamous Big Mac,” he added. The Big Ready comes with two patties, a Ready sauce, dairy-free cheese, pickles, lettuce, and diced onions, sandwiched between a double-cut bun.

The chain’s menu also includes Chicken Challenger, Texas Stacker, and Bacon Double Cheeseburger, along with crispy chicken fillets and fries.

The restaurant has proven to be popular so far. Since its creation less than six months ago, Ready Burger has already sold more than 120,000 vegan dishes.

Every customer is helping to “support change,” the company says in a press release, adding that its plant-based foods are far more sustainable than meat-based options. In fact, Ready Burger’s vegan beef requires 70 percent less water and 93 percent less land to produce than animal-sourced beef. It also generates 92% less greenhouse gas emissions.


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