Fast food chain Popeyes celebrates the first anniversary of the launch of the famous fried chicken sandwich
Wednesday marks the one year anniversary of the highly sought after Popeyes Chicken Sandwich.
Shortly after its launch last year, the sandwich went viral after a Twitter feud, later named Chicken Wars, broke out between numerous fast food chains debating who makes the best fried chicken sandwich.
READ MORE: #ChickenWars: Popeyes, Wendy’s, Chick-fil-A battle it out on social media for the best chicken sandwich
According to the company, 203 million Popeyes Chicken Sandwiches were sold last year.
In November 2019, a Popeyes location sold 3,582 sandwiches in one day, according to the fast food chain.
READ MORE: Popeyes Chicken Sandwich returns after 2 months out of stock
“When online conversation about the chicken sandwich was at its peak (between August 17 and September 1), Popeyes had 338,000 conversations, which equates to 16 tweets per minute about the Popeyes chicken sandwich,” said the company in a statement released Wednesday.
To commemorate the anniversary, the company launched a Countdown to 2021 campaign featuring the popular food item under the ball in Times Square.
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