Sunday, December 4 2022


The New Jerseyans may remember Paterson native Victor Cruz for scoring touchdowns as a member of the New York Giants, but they’ll soon have reason to know him for more than just football.

Krystal Restaurants, a southern-based fast food chain, has announced a partnership with Cruz that will bring the restaurant’s first locations to New Jersey.

There will be five restaurants called “Victor Cruz’s Krystal”, and they will be in the area by the end of 2023, debuting in Cruz’s hometown of Paterson.

The restaurants will be stocked with memorabilia from Cruz’s football career. The exact locations and opening dates have yet to be announced.

“We are delighted to be working with Victor Cruz; quite simply, he’s a winner, ”said Thomas Stager, CEO of Krystal Restaurants. “He knows how to win and finds a way to do it with style and a genuine passion for everything he does. Mr. Cruz is exactly the kind of partner that we want to help us expand our brand into new communities and introduce Krystal to new audiences.

Cruz was born in Paterson and attended Catholic High School in Paterson.

He was popular among Giants fans – in part because of his celebration of the salsa dance landing – and played a big part in the Giants’ 2011 Super Bowl-winning season.

“The moment you try a Krystal, you know there is nothing else like it,” said Cruz. “And once you’ve eaten it, you feel like it.” They have been doing this for generations and I am delighted to partner with Team Krystal and make it a winning combination.

Krystal’s menu is titled by its sliders. It also includes wings, fries, tater tots, miniature hot dogs and corndogs, chicken strips and milkshakes.

New Jersey restaurants will be the company’s premier locations in the Northeast.

Krystal opened in 1932 and is headquartered in Atlanta.

There are currently nearly 300 spots in 10 states: Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, North Carolina, South Carolina and Tennessee.


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Christopher Burch can be contacted at [email protected]. Follow him on Twitter: @ ChrisBurch856. Find on Facebook. Do you have any advice? Tell us.



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