The fast-casual chicken market is very competitive in the United States. This hasn’t stopped Campero USA from growing and winning over consumers. The Guatemalan brand has achieved great success in the American market. Company CEO and COO Luis Javier Rodas joined main course host Barbara Castiglia.
Rodas has spent over 20 years with the brand and started running US stores in 2016.
First, Rodas described the menu. “Fried chicken is our best seller and it has a unique flavor. The key to the chicken sandwich is that we use the same flavor as our bone-in chicken.
The restaurant, like any other, faced considerable disruption in 2020. However, they were already ahead of the curve. “Without knowing what would happen, we were already launching digital kitchens, our delivery service and our loyalty program,” said Rodas.
Before the pandemic, most sales were done on site. They were able to continue serving during stops with drive-thru and delivery. They even added new customers. Rodas explained how. “Most of the marketing was billboards or radio, which worked. After the pandemic, we switched everything to digital and social media to expand our reach.”
They also started using ghost kitchens in 2020, expanding their service area by opening them in places where stores currently don’t exist.
Their pivots made 2020 a record year. After the dining rooms could open, the company implemented new security technology. “We changed our service model to allow ordering and payment at the table instead of interacting with a cashier,” Rodas noted.
Rodas said the company has big plans for growth over the next few years, but will always balance growth and quality. “We have parallel teams working there and we are looking for franchise partners who are passionate about the industry and experienced. “