Friday, May 20 2022

Although OnlyFans has become quite famous (or infamous) for its treasure trove of celebrities creating adult content, bordering on porn, no one really expected it to host a fast food brand on its platform. form linked to the subscription.

After announcing their new hand-breaded chicken sandwich in May, Carl’s Jr and Hardee’s have teamed up with Munchies, Vice’s food sub-brand, to promote their new delicacy on the OnlyFans platform, all with the goal of winning the “fast food war of chicken sandwiches.” The fast food chain has also gone out of its way in its provocative posts on its OnlyFans page, with the handle @hothandbreaded, sharing a fuzzy Instagram photo warning users of “hot hand-breading content that some people might find too appetizing. “. “


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From June 17, Munchies began sharing salacious content promoting Carl’s Jr. and Hardee’s brand new Chicken Sandwich in a campaign that extensively used every double meaning imaginable. “The whole idea came from this idea of ​​obsession, which we thought OnlyFans was perfect for,” said Patty Trevino, senior vice president of marketing at Carl’s Jr and Hardee’s parent company, CKE Restaurants. “Carl’s Jr has always been a bit of a provocative, so our franchisees are very used to what we market in a non-traditional way. “

Carl’s Jr.’s OnlyFans page, which users can browse for free, features suggestive videos such as the one featuring a pair of disembodied manicured hands stroking hamburger buns, stretching her sticky strands of honey in slow motion. There’s also one where a hand mixes buttermilk sauces in an effort to promote the new chicken and waffle sandwiches, dripping with maple syrup.

The sexualized food porn type content also plays into the fact that people across the country are just emerging from the COVID-19 lockdown and therefore craving touch and privacy, which has been an impossibility for months during the quarantine.

Mary Keane-Dawson, CEO of influencer marketing agency Takumi, said the campaign and its nod to the times make the visuals very tempting. “What they’re promoting is the joy of eating. It’s about dirty food and the fun of being dirty, ”Keane-Dawson said. “It completely sets them apart from all the other chicken sandwiches, and the timing is great.”

Twitter, however, was divided over whether they wanted such adult ads from a fast food company. While some seem to invite the idea, others have been baffled by it. One said: “I just found out that Carl’s Jr. only has fans and I have a lot of questions. The first is why.” Another noted: “Why does the f ** k only have one fan for Carl’s Jr. ??” A third commented: “Carl’s Jr. on OnlyFans … Show me your guuurl buns! I love the look of a juicy burger, rarely have one lately.” Another joked, “Carl’s Jr is for fans only… well, their target demographic is males between the ages of 18 and 49.” Next one said, “Carl’s Jr. has fans only so you know what I’m watching this weekend.”

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