Friday, May 20 2022

Lottery take emphasizing the positive to a new extreme with the Hot wild chicken sandwich.

Every year, as Valentine’s Day approaches, Japanese restaurants come up with all kinds of limited-time chocolate creations for their menus. For example, earlier this month, the fast food chain Lottery launched its Valentine Ghana Lotte Ghana Chocolate Burger, two milk chocolate bars placed between hamburger buns.

But now that the celebration of sweets and sweet love is over, fast-food chain Lotteria is ready to return to healthier dishes. That’s the vibe he’s trying to project with his new Hot wild chicken sandwich, which goes on sale on February 15, one day after Valentine’s Day. In describing the sandwich, Lotteria proudly says that it “provides 31 grams of protein,” and a promotional image, below, includes the phrase “rich in protein” (高たんぱく) as well.

Far more eye-catching than that exclamatory text, however, is the fact that the Hot Wild Chicken Sandwich uses a pair of fried chicken pieces, seasoned with Cajun spices, instead of bread.. Rather than offering customers a meal as delicate and unsatisfying as two fried chicken breasts, Lotteria decided to also include a strip of smoked bacon with cherry blossom and chestnut shavings and two slices of gouda cheese. Apparently the heat from the meat will partially melt the Gouda while you eat, and to add an extra kick there’s also a big squirt of Sriracha.

Of course, Lotteria is well aware that its more health-conscious customers might be concerned about the nutritional imbalances of the Hot Wild Chicken Sandwich, and if you’re worried that even in its normal form it’s sorely lacking in protein, fear not! The chain also offers the sandwich as part of the Wild protein and protein snack setwhich includes a drink, a side of fries (yes, Lotteria still has them) and a bag of Body Star brand “protein snacks” in flavors of consommé, barbecue or light salt.

The Hot Wild Chicken Sandwich is priced at 660 yen (5.75 USD), while the sandwich/drink/fries set is 1,067 yen and the protein snacks are free for the first 50 customers ordering the set at Shibuya Lotteria’s Dogenzaka, Harajuku Takeshita-dori, Ikebukuro Higashiguchi, Shinjuku Chuo-dori branches in Tokyo and its Omiya Marui location in Saitama Prefecture. The sandwich will be on sale until March 16, so we’ve all planned our healthy, high-protein meals until then, right?

Source: lottery (1, 2)
Top image: YouTube/株式会社ロッテリア
Insert images: YouTube/株式会社ロッテリア, Lotteria
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