Foodservice company Jubilant FoodWorks Ltd (JFL) on Wednesday announced the introduction to India of the multinational American fried chicken fast food chain “Popeyes”.
The company announced that it has entered into an exclusive master franchise and development agreement with PLK APAC Pte Ltd, a subsidiary of Restaurant Brands International Inc (RBI), a joint statement said.
He added that the pact was signed “to develop, establish, own and operate” hundreds of Popeyes restaurants in India, Bangladesh, Nepal and Bhutan in the coming years, according to a joint statement.
JFL President Shyam S Bhartia and Co-President Hari S Bhartia said: âWe are pleased to announce the signing of a multi-country agreement to acquire the exclusive rights to operate and sublicense the iconic brand Popeyes. in India and neighboring countries. “
He added that chicken is one of the largest and fastest growing categories in India and is expected to grow rapidly in the coming years.
Popeyes will be an exciting addition to JFL’s portfolio and is expected to become one of the main growth engines for us in the years to come, he added.
Founded in New Orleans in 1972, Popeyes has over 45 years of history and culinary tradition.
It is one of the largest quick-service chicken restaurants in the world with more than 3,400 restaurants in more than 25 countries around the world.
Since its acquisition by RBI, Popeyes has successfully expanded to Spain, Switzerland, China, Brazil, Sri Lanka and the Philippines in recent years.
âPopeyes will also enter the UK and strengthen its presence in Mexico from 2021, with plans to open several hundred restaurants in both countries,â he said.
Jubilant FoodWorks, part of the Jubilant Bhartia group, already owns the master franchise rights to two international brands Domino’s Pizza and Dunkin ‘Donuts.
The company also launched its first local brand, âHong’s Kitchenâ, in the Chinese cuisine segment.
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