Kevin Hart loves vegan burgers and joined the team at plant-based meat brand Beyond Meat in 2019. But now the actor and comedian is taking plant-based cooking into his own hands by announcing he’ll be opening vegan fast food chain Hart House in Los Angeles this summer. Teaming up with entrepreneur and CEO Andy Hooper and chef Michael Salem, Hart intends to fuel the growing vegan fast food market and bring specialty plant-based foods to customers at an affordable price. .
With the help of Chef Salem’s expertise, Hart’s new vegan fast food concept will meet the growing demand for fast, delicious and plant-based options. Salem previously helped Burger King roll out the Impossible Whopper when he led culinary innovation at the large fast-food company.
Hart House’s menu will include classic staples such as burgers, nuggets, fries and oat milkshakes. The selection will exclude all animal products, high fructose corn syrup and preservatives. Hart and Salem worked for two years to develop a plant-based menu that seamlessly replaces all the comfort food classics that American consumers love.
“I am thrilled to announce that I have collaborated with a team of partners and industry leaders to create a groundbreaking restaurant called Hart House,” Hart announced on Instagram. “This thing is going to be huge! We’re going to serve up delicious, long-lasting dishes that deliver incredible flavor in every bite. We will open our first locations in the Los Angeles area, but we will expand rapidly. »
Join the plant-based fast food movement
Hart’s new plant concept aims to open multiple locations as well as food trucks and catering services. The Hart House chain will help increase accessibility to plant-based foods nationwide, but the company says it won’t use typical plant-based advertising tactics. This means Hart wants to emphasize that the plant-based fast food menu will provide the same indulgent classics as conventional fast food.
“Kevin kind of conceptualized this idea at the start of the pandemic,” Hooper said. LAmag, who got a private tasting of the menu. “If I were advising it at the time, I would say, ‘Never dare open a restaurant, and never open a restaurant in the midst of COVID’, but after almost two years of real work on this menu and getting the food to a place where she can deliver on that promise, we’re good to go and excited to talk to the world of Hart House and excited to serve the food.”
As plant-based fast food grows rapidly and is expected to hit $40 billion by 2028, Hart House will have to cater to more than just vegans. Hart personally asked Salem to create a menu that would appeal to meat eaters and vegans. Last year, searches for “vegan food near me” increased by 5,000%, meaning more people than ever are looking for a quick, more sustainable and healthier meal. Hart and Salem intend to capitalize on this growing interest with Hart House’s extensive menu.
“It’s one thing to hear someone’s idea and be excited to work with a celebrity. It’s another thing when you hear about someone’s idea and it really resonates with your life’s work and that’s what happened to me,” Salem said. Los Angeles Magazine. “I have seen too many animals die. I’ve been too guilty of the food I’ve served to the community, making people really unhealthy for a long time, and I just don’t think it’s necessary.
“I think this is really the future of fast food, which is why I accepted the gig. I just thought it was an amazing chance to really make a difference and leave a legacy at the food service and an industry that has been so good to me.
The Vegan Adventures of Kevin Hart
In 2019, Hart revealed he follows a “mostly plant-based” diet and invested in Beyond Meat. Since then, the celebrity has taken part in several Beyond Meat campaigns, promoting the environmental and health benefits of switching to a plant-based diet. Hart also helps to point out that it’s easy to switch to a plant-based diet without feeling the pressure to immediately switch to an all-plant-based diet. Speaking to Joe Rogan in 2020, Hart noted that adding vegan options can be an easy process.
“Just because you make the decision to try herbal products doesn’t mean you have to [be engulfed] in this world,” Hart told Rogan. “Learn it, understand it, and see if there are any benefits that work for you.”
In April, Kevin Hart also joined an impressive cast of celebrities by investing with vegan drink maker Koia. Along with Chris Paul, The Weeknd, NLE Choppa and more, Hart has become one of the company’s star investors as the beverage brand promotes its healthy and vegan drinks.
For more plant-based events, check out The Beet’s News articles.
The 6 best fast food chains with plant-based options on the menu
Fast food restaurants have finally gotten the message that their customers don’t just come for a burger, fried chicken or beef taco. Many now have plant-based foods and come up with creative and delicious ways to add more greens to the menu. Here are the 6 best fast food chains with plant-based options on the menu.