Saturday, September 24 2022

Comedian, actor and entrepreneur Kevin Hart is set to open vegan fast food chain Hart House in Los Angeles this week. To promote the concept, Hart appeared on a recent talk show episode The Late Late show with James Cord. On the show, Hart spoke about the inspiration behind the Hart House chain and his goal to make it a national phenomenon that rivals traditional fast food chains.

“I am a person who has been immersed in the plant world for some time and the only thing I have found is that there is a misunderstanding of what the plant world is and should be” said Hart, explaining that he noticed a lack of plant-based fast food options. “I [wanted] to create a plant-based fast food chain. Somehow, really embrace the generation now… and put this option in the world of fast food places we’ve come to love today. The goal is to see Hart Houses right in the middle of where you would see a McDonald’s, Burger King, Chick-Fil-A, [and] a Wendy’s [so] people may also have the option of opting for a herbal taste.

On the show, Hart also participated in a segment of “Truth or Eat It!” where Corden introduced the comedian to plant-based foods — like a savory soy and seaweed smoothie — that were intentionally gross. For every question Corden asked that Hart wouldn’t answer, the comedian had to eat one of the herbal products. He dodged drinking said smoothie by revealing he made $25-30 million on the latest version of the Jumanji series. Instead of ranking the acting abilities of his Jumanji co-stars Dwayne Johnson, Nick Jonas and Jack Black, Hart opts to eat a plant-based chocolate cinnamon pudding. After refusing to rank late-night TV hosts in order of best to worst, Corden ate a piece of moist vegan cheese slathered in hot sauce and pickles.

Hart House

Hart House takes on McDonald’s with vegan fast food

As for Hart House, the new restaurant is a partnership between Hart, entrepreneur Andy Hooper and chef Michael Salem. The chef previously worked as Head of Culinary Innovation at Burger King and helped create the Impossible Whopper, a defining moment in the plant-based change now taking place in the fast food industry.

“I am happy to announce that I have collaborated with a team of partners and industry leaders to create a groundbreaking restaurant called Hart House,” Hart originally announced on Instagram. “This thing is going to be huge! We’re going to serve up delicious, long-lasting dishes that deliver incredible flavor in every bite. We will open our first locations in the Los Angeles area, but we will expand rapidly. »

The Hart House menu will feature American comfort food classics revisited with a plant-based twist, including burgers, chicken sandwiches, nuggets, fries and milkshakes (made with oat milk), all made without animal products. , without high fructose corn syrup or preservatives.

The first Hart House location is set to open in the Westchester neighborhood of Los Angeles on August 25, 2022 and will donate 10% of all opening day proceeds to Inner City Arts, an organization that empowers children in Los Angeles through art. In addition to physical locations, Hart House will operate food trucks and provide catering services.

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The future of fast food is plant-based

The concept of Hart House first appeared in Hart several years ago at the start of the COVID-19 pandemic. After two years of preparation, the team is ready to introduce the vegan fast food chain to the public, starting with several locations in the Los Angeles area. According to Hooper, the Hart House concept is based on the assumption that fast food is not only changing in the direction of the plants, but that this change is inevitable and necessary. As such, Hart House’s approach is that the food will be indulgent and familiar, but not marketed solely around plant-based legends.

“I think one of the big things when you’re looking at building the next generation of quick-service restaurants is recognizing that it’s going to be forward-thinking,” Hooper said. Los Angeles Magazine. “This is where things happen, both out of taste preference, but also out of necessity.”

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Hart brought Salem personally on board calling him and presenting the concept. Given his area of ​​expertise with Burger King, Salem’s involvement gives Hart House even more potential to significantly shift the traditional fast-food model into the direction of plants. Salem helped put the Impossible Whopper on the menu in 2019 and since then Burger King has explored plant-based menu updates and initiatives globally. Not only does the fast food giant now offer plant-based options worldwide, but it also hosts meatless pop-ups. This month, Burger King opened two vegetarian outlets in Switzerland, bringing the total of such pop-ups to five after similar openings in London, Spain and Germany.

Salem was tasked with creating the Hart House menu, which he designed from the perspective of a meat eater looking for enjoyable options that are better for health, animals and the planet. “It’s one thing to hear someone’s idea and be excited to work with a celebrity. It’s another thing when you hear about someone’s idea and it really resonates with your life’s work and that’s what happened to me,” Salem said. Los Angeles Magazine. “I have seen too many animals die. I’ve been too guilty of the food I’ve served to the community, making people really unhealthy for a long time, and I just don’t think it’s necessary. I think it really is the future of fast food, which is why I took the gig. I just thought it was an amazing chance to really make a difference and leave a legacy to food service and an industry that has been so good to me.

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Kevin Hart supports Beyond Burgers

Hart’s venture into the vegan fast food industry comes as no surprise as he is an investor in the vegan brand Beyond Meat and has worked with it since 2019 on several campaigns to promote plant-based meat. This summer, Hart launched a campaign with the vegan brand during National Burger Month (May) in which he appeared alongside Will “Spank” Horton in a humorous change-themed ad – clothes and slogans through different eras to the consumption of meat from animal to vegetable origin.

“With Beyond Meat, I love that my family and I can enjoy all the foods we love, like garden-grilled burgers, but do it in a way that’s best for us without feeling like we’re sacrificing anything,” Hart said in a statement at the time. “As a longtime partner, I jumped at the chance to be part of this summer grilling campaign to inspire more people to try Beyond Meat.”

For the latest vegan news, read:
Burger King opens 2 meatless establishments in Switzerland
OITNB’s Laura Prepon Talks Ditching Dairy With Saputo’s Line of Vegan Cheeses
Mars’ new vegan chocolate bar is made with animal-free whey

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