Yum Brands’ KFC plans to test plant-based chicken nuggets and boneless wings at one of its restaurants in Atlanta on Tuesday. Based on customer feedback, the channel may expand the test to other markets.
Atlanta residents will be the first to taste KFC’s new “Beyond Fried Chicken” in an exclusive test, a restaurant on August 27 at Cobb Parkway Restaurant near SunTrust Park in Atlanta (2637 Cobb Pkwy South East, Smyrna, Ga.).
Beyond Fried Chicken is available in nuggets with a choice of favorite dip, like KFC’s signature Finger-Lickin ‘Good sauce, or boneless wings mixed with one of three delicious sauce options: Nashville Hot, Buffalo, or Honey BBQ.
Those who want to be among the first to try the new Beyond Plant-Based Fried Chicken are invited to stop by Cobb Parkway Restaurant for a free sample of Beyond Fried Chicken from 10:30 a.m. to 6:30 p.m. on August 27 (at the purchase of any KFC menu item, while supplies last).
KFC customers who wish to make this into a meal can choose from several Colonel-approved Beyond Fried Chicken options:
- Nuggets available as six- or 12-piece combo menus (which include one side and one medium drink) for $ 6.49 and $ 8.49, or four a la carte for $ 1.99.
- Boneless wings available in options of six or 12 pieces for $ 6 and $ 12 (taxes not included).
California startup Beyond Meat said it developed the new product specifically for KFC. It is made with wheat proteins coated with a proprietary breadcrumbs.
Beyond Meat also sells plant-based burgers, sausage, and meat crumbs at grocery stores and some fast food chains like Carl’s Jr. and Del Taco. Plant-based frozen chicken strips were the first product sold by Beyond Meat, starting in 2012. But the company pulled them off the market earlier this year because they wanted to improve the recipe.
Restaurants are responding to increased consumer demand for plant-based meats as people seek healthier, more sustainable foods. U.S. sales of meat substitutes are expected to jump 78% to $ 2.5 billion between 2018 and 2023, according to Euromonitor.
Beyond Meat already faces serious competition in the plant-based chicken market. Tyson Foods, one of the world’s largest meat producers, recently announced plans to sell nuggets made from pea protein. Chicken farmer Perdue Farms also makes nuggets, fillets and patties from a mixture of chicken and vegetables.