Thursday, May 12 2022

A McDonald’s restaurant in the United States has launched a recruitment drive targeting children amid unprecedented staff shortages.

The Medford, Oregon branch erected a massive “Now Hiring 14 & 15-Year-Olds” banner that drew 25 applicants in two weeks.

In a previous recruiting attempt, the franchise increased the minimum wage to $ 15 (£ 10.83) an hour.

Although laws vary by state, the Department of Labor has set the minimum age for working at 14 for non-farm roles.

In the United States, anyone under the age of 20 can be paid as little as $ 4.25 (£ 3.07) an hour for up to 90 days of training.

An expert said recruiting teenagers made sense right now

Heather Coleman, who runs the McDonald’s restaurant, described child laborers as a “blessing in disguise.”

Her family has operated McDonald’s franchises for 40 years, and she told Business Insider, “There are always staff issues, but it’s unheard of.

“They [young people] have the drive and work ethic. They get the technology. They hang on very quickly. “

Coleman’s Restaurant isn’t the only fast food establishment that has turned to kids in times of need. Layne’s Chicken Fingers in Texas encourages teens to leadership positions where they earn over $ 50,000 (£ 36,000) a year.

McDonald's forced to hire children because fast food chain is severely understaffed
People under 20 can be paid as little as $ 4.25 an hour in the United States

CEO Garret Reed told the Wall Street Journal, “We’re so thin in leadership that we can’t expand to open more locations. I have a good crop of 16 and 17 years old, but I need another year. or two to get them to run stores. “

An Ohio Burger King also erected a sign earlier this year, albeit smaller than Coleman’s at McDonald’s. It read: “Hey parents! Do you have a 14 or 15 year old child? Does he need a job? We will hire him!

Some think the move is wise, especially right now.

Mark Kalinowski, founder of Kalinowski Equity which advises on restaurant investments, told Business Insider: “Over time we will get back to normal.

McDonald's forced to hire children because fast food chain is severely understaffed
The online reaction to the recruitment campaign has been mixed

“It’s a really tough time for staffing, why don’t you try to figure out how to hire people? “

Others on Reddit aren’t so sure, with one user commenting, “I walk past this sign most days during work. It makes me sick every time.”

Another added: “I have worked in management at McDonald’s for over 25 years. 14 year olds are a nightmare. They are simply not mature enough for the job.

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