Vegan fast food is about to take it to the next level. That’s the plan anyway, as Next Level Burger just announced it will be opening 1,000 new stores across the country, a bold move to help the chain compete with major vegan fast food players like Plant. Power and PLNT Burger offering satisfying classics like burgers, fries, shakes and more, all made from plants. If even a fraction of the public decides to try meatless burgers and dairy-free shakes, there will be plenty of business to be had.
Nearly 84.8 million American adults eat fast food every day, however, most fast food outlets offer lackluster options (if any!) to vegan customers, so Next Level Burger aims to provide tasty comfort food classics to an underserved plant-based clientele. This month, the Oregon-based chain secured a $20 million investment package to support its plans to quadruple its current number of stores nationwide by 2025.
Soon, Americans across the country will have Next Level Burger opening in their neighborhoods. The company’s long-term mission is to open 1,000 storefronts across the United States. Currently, customers can find Next Level Burger locations in Oregon, Washington, California, Colorado, Texas, and New York.
“Since our inception in 2014, our company mission has focused on a triple philosophy of doing good, having fun and making money,” said Matthew de Gruyter, CEO and co-founder. of Next Level Burger, in a statement. “Now more than ever, the fight against climate change and for sustainability motivates us and our amazing team of mission-driven stakeholders. At NLB, we believe the future is bright, but it’s up to us all to make sure of that.
Comfort food created for everyone
Next Level Burger offers a menu familiar to American consumers, including classic burgers, fries, shakes, and more, featuring specialty burgers such as The Maverick (a Beyond Burger or a homemade patty topped with onion rings , tempeh bacon, melted vegan cheese, pickles, and sauces).
Hidden inside Next Level Burger, the company operates a plant-based chicken concept called Next Level Clucker. The menu features baskets of fries, chicken fillets, salads, and vegan chicken sandwiches called “CluckerWiches.”
Next Level Burger founders Matthew and Cierra de Gruyter set out to usher in a sustainable era of fast food, believing that providing plant-based food to more people at an affordable price can help limit the consequences environmental aspects of animal agriculture. Currently, meat and dairy products provide only 18% of global calories, despite using 83% of global agricultural land. By adopting a plant-based diet, consumers could reduce greenhouse gas emissions by up to 61%.
“I believe we are at the most important point in human history,” de Gruyter said. VegNews. “At no other time has the fate of humanity and the rest of the species that inhabit this planet rested on the decision and actions we take in this 21st century. The stakes are too high and the science too sound to doing less than we can to fight climate change and promote long-term sustainability. For us, growing NLB aggressively, but wisely, is how we maximize that impact. At NLB, we believe that the he future is bright, but it’s up to all of us to make sure of it.
Vegan fast food is coming nationwide
Fast food giants such as Panda Express, McDonald’s and Burger King have tapped into the growing plant market. This month, Panda Express launched Beyond The Original Orange Chicken in 2,300 locations nationwide. Through partnerships with Impossible Foods and Beyond Meat, these fast food chains are making sustainable eating more accessible than ever.
Today, smaller vegan fast food chains, including Plant Power Fast Food and Noomo, have partnered with franchising agencies to expand nationwide. Fueled by emerging and established chains, current estimates predict the vegan fast food market will reach $40 billion by 2028. More recently, even Kevin Hart has joined the competition, opening his new vegan fast food concept Harthouse.
For more plant-based events, check out The Beet’s News articles.
The 6 best fast food chains with plant-based options on the menu
Fast food restaurants have finally gotten the message that their customers don’t just come for a burger, fried chicken or beef taco. Many now have plant-based foods and come up with creative and delicious ways to add more greens to the menu. Here are the 6 best fast food chains with plant-based options on the menu.