Friday, May 20 2022

As more and more states move to legalize marijuana, what was once an illicit market is quickly becoming a major business opportunity.

Cowen’s estimates predict that the cannabis market could top $40 billion in sales by 2025, as small and large companies producing it seem to be popping up around every corner, each trying to attract investors.

While the substance is currently only legal in 18 states and the District of Columbia, cannabis sales in the United States are expected to reach $35 billion by the end of 2022.

But while selling marijuana requires navigating a convoluted web of state-by-state regulations that fast food companies have so far almost entirely avoided.

The herbal flavor of weed minus the THC content is quickly becoming a lucrative commodity and marketing opportunity, especially ahead of the smokers holiday known as 4/20.

And if the company happens to make fatty, high-carb foods, this new reality destigmatized and, in many states, legalized or decriminalized is a particular boon.

Wingstop is candid about it

Ahead of what he calls “the coldest day of the year,” Wingstop (WING) – Get the Wingstop, Inc. report. does something specifically for the cannabis-loving crowd.

Blazed & Glazed is a limited edition wing flavor made with a combination of hemp seeds, terpenes (the natural chemicals that make plants smell a certain way), strawberry, and cayenne pepper.

The name of the wing, of course, is a nod to the stoner term “blaze & daze” – as opposed to “wake and bake”, it refers to smoking marijuana just before s fall asleep.

“Some of our biggest fans don’t just pair their favorite wings with seasoned fries,” Marisa Carona, Wingstop’s chief growth officer, said in a statement.

“And while many brands are starting to give 4/20 a nod, we’re going higher than ever this year by dedicating an entire flavor to it.”

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The wings will be available at Wingstop restaurants across the country from April 18-22 as well as in a food truck during the 4/20 festival in San Francisco’s Golden Gate Park on April 20.

The Dallas-based fast food chain, of course, clarifies that the wings “won’t really get you high.”

Competitor Buffalo Wild Wings BWW has teamed up with Frito-Lay’s Doritos brand of fries for chicken wing sauces inspired by the classic triangular nacho chip.

Baked & Glazed, Wake-And-Shake or how many Stoner references can you fit into a single sentence?

In early April, the House approved the Marijuana Opportunity, Reinvestment and Expungement Act.

Introduced by House Judiciary Committee Chairman Jerry Nadler (D-NY), the MORE Act would legalize marijuana nationwide and allow the government to tax the sale of cannabis and cannabis-adjacent products.

As the bill faces an uphill battle to gain Republican support and become law, society’s attitudes toward marijuana are changing very quickly.

This is especially true in states that legalized it years ago, where it has long since become a completely commonplace way to market to customers.

Over the past year, more and more fast food companies have started to be more direct in their references to marijuana.

In January, Shake Shack (SHAKE) – Get the Class A report from Shake Shack, Inc. unveiled the “Wake And Shake” milkshake in a nod to the kind of food smokers might want first thing in the morning.

The milkshake itself is made with vanilla custard, Red Bay coffee, maple syrup, and orange zest.

“As the cannabis industry grows, so does Wingstop’s desire to engage this audience,” Carona said.

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