South Korea’s most popular fast food chain opens its first store in the United States

Mom’s Touch / Instagram

A popular Asian fried chicken chain has officially made its way to the United States, making it the latest contender in the country’s seemingly endless fried chicken wars.

In June, Mom’s Touch opened its first location in the United States, bringing its fried chicken sandwiches, chicken fingers, chicken wings and various other menu items overseas for the first time.

The fast food chain – which currently has 1,300 establishments located in Asia in South Korea, Taiwan and Singapore – has opened its first establishment at Gardena Plaza, at the corner of Normandie Avenue and Redondo Beach Boulevard in California.

Currently, the channel plans to expand across the country. WaBa Grill, which owns the exclusive rights to the company in the United States, plans to open more locations in Southern California, including a location in Long Beach, according to RSR Magazine.

Future locations would be planned through the franchise, the outlet added.

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Mom’s Touch / Instagram

Mom’s Touch was founded in South Korea in 1997, according to Eat This, Not That.

The chain uses “fresh, never frozen chicken,” which is then seasoned with Cajun spices and dough for added crunch.

“Just like mom wants what’s best for you, so do we. At Mom’s Touch, we’ve set high standards for quality and service,” said Mike Lee, Director of Marketing and Finance at Mom’s Touch. , in a press release. “Rather than taking shortcuts to save time and money, we are taking these extra steps and investing in the best equipment, processes and ingredients, like butter buns from our proprietary baker, to ensure our customers are getting the very best. chicken and sandwich experience possible. “

“We firmly believe that you should eat what makes you happy, and at Mom’s Touch, it’s the only type of food we serve… all in a warm and welcoming environment,” he continued.

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Lee added, “We are extremely happy to begin our journey in the town of Gardena, a community with a unique blend of history, diversity and a genuine sense of place. customers and for the food we serve – and we look forward to forging lasting relationships with our new customers while serving the community, not only as their new chicken and sandwich restaurant, but also by supporting local organizations that mean the most to them, for many years to come. “

Chick-fil-A, Popeyes and KFC are definitely on their toes.

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