Saturday, July 2 2022

VAUGHAN, ON, May 24, 2022 /CNW/ – Swiss Chalet, from Canada iconic full-service family restaurant, announced the launch of their #hotchickensummer campaign featuring their new limited-time Nashville Hot-inspired menu items.

“We are extremely excited to celebrate #hotchickensummer, showcasing our Nashville Hot lineup, through Canada with our guests. We serve high-quality food that packs a tasty, delicious punch,” says Laurie AllisonJones, Vice President of Marketing. “#hotchickensummer is all about living your best life, enjoying summer and doing what makes you happy. We want guests to live their best life with Swiss Chalet this summer!”

#hotchickensummer will showcase the full lineup of new menu items, including the Nashville Hot Crispy Chicken Sandwich and Swiss Chalet Chicken Tenders, made with 100% Canadian chicken and tossed in a delicious hot Nashville glaze. They also offer their 8-piece and 12-piece hand-breaded crispy chicken wing dinners tossed in the new Nashville Hot glaze, on a slice of white Texas toast, topped with buttered pickles and bread, and served with coleslaw. Also new to the menu is Swiss Chalet’s Nashville Crispy Hot Chicken Ice Cream Sandwich, featuring Canadian chicken breasts tossed in new Nashville Hot Glaze, on a toasted bun and topped with a scoop of vanilla ice cream drizzled with honey. This menu item is only available in the dining room. Customers are encouraged to visit their nearest location to try it out while supplies last!

This campaign platform brings together Swiss Chalet’s famous chicken expertise with a popular flavor profile. This merger is a step forward in the overall evolution of the iconic brand. The launch will be supported by a dynamic integrated campaign featuring a new TV spot, exciting social and digital media, direct mail and more! “We send a special thank you to our partner agencies, Reveal Content and The Mint Agency, who helped bring the campaign to life,” shares Laurie AllisonJones.

Check out Swiss Chalet’s Nashville Hot range today up to August 7 and enjoy your #hotchickensummer.

About Swiss Chalet

Swiss Chalet was founded in 1954 with over 200 locations across Canada under the operation of RECIPE Unlimited Corporation, from Canada oldest and largest full-service restaurant company. As a Canadian brand, Swiss Chalet prides itself on bringing Canadian families together for mealtime by serving real comfort food that is delicious and healthy. The brand is known for its signature Swiss-inspired roast chicken served with Signature Chalet dip. For more information, visit SwissChalet.com.

About the recipe

Founded in 1883, RECIPE Unlimited Corporation is from Canada largest full-service catering company. The company franchises and/or operates some of the country’s most recognized brands, including Swiss Chalet, Harvey’s, St. HubertThe barrel, from montanaKelsey’s, East Side Mario’s, New York Fries, Prime Pubs, Bier Markt, Landing, Original Joe’s, State & Main, Elephant & Castle, The Burger’s Priest, The Pickle Barrel, Marigolds & Onions, Fresh Since 1999 and Ultimate Kitchens.

RECIPE’s iconic brands have established the organization as a nationally recognized franchisor of choice. Like a December 26, 2021Recipe had 21 brands and 1,261 restaurants, 83% of which are operated by franchisees and joint venture partners, operating in several countries, including Canada, UNITED STATES, Saudi Arabia, India and the UAE. RECIPE’s shares trade on the Toronto Stock Exchange under the symbol RECP. More information about the company is available at www.recipeunlimited.com.

SOURCE Chalet Switzerland

For further information: Ron Simard, Chief Operating Officer, Swiss Chalet, Recipe Unlimited Corporation, [email protected]

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