Turns out we were foolish to assume that the “chicken sandwich war” would be waged exclusively by restaurants that serve sandwiches.
In a recent interview with Business Insider, Liz Matthews, head of global food innovation at Taco Bell, hinted at a new chicken offering – or maybe several – that could somehow compete with the chicken sandwiches at Taco Bell. fast food restaurants from other chains in the not-so-distant future.
“I think a lot of the players are doing a great job, but what I will say is we’re going to cut that off with what we’re going to do on the chicken,” Matthews said. Business intern.
POPEYES FINALLY BROUGHT HIS CHICKEN SANDWICH TO THESE AMERICAN COURAGES
Matthews didn’t say if she was talking about a possible new sandwich offering, or just a post closer to her old bare chicken crisps or bare chicken chalupas (which replaced tortillas with fried chicken. flattened). She suggested, however, that the article (s) in question would be published within the next 24 months, along with “all” new ideas from Taco Bell that were shelved during the pandemic.
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A Taco Bell rep did not immediately respond to a request for clarification on this surprising sandwich news from what is (arguably) a taco chain.
Matthews’ statements come as more restaurants prepare to enter the “chicken sandwich war” and compete with the ever popular Popeyes Chicken Sandwich in the coming months. Among those getting ready to launch their own new sandwiches (which all look like the Popeyes Chicken Sandwich) are McDonald’s and Burger King. Even KFC – a restaurant also owned by Taco Bell’s parent company, Yum! Brands – rolling out new chicken sandwiches to restaurants nationwide.
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Fans can likely expect the new chicken offerings to debut at Taco Bells in 2021, with other items shelved over the next 24 months, Insider reported. In the meantime, customers can console themselves with Cheesy Fiesta Potatoes, the Potato Soft Taco, or just a whole bunch of potatoes after Taco Bell announced the return of the recently discontinued item last week.