An iconic crispy chicken chain with over 1,300 locations across Asia is finally making its debut in the United States. Mom’s Touch, a brand launched in South Korea in 1997 and quickly growing to the nation’s # 1 burger and chicken brand, brings its signature chicken sandwiches, amazingly delicious wings and chicken fingers to American customers who are currently crazy about anything fast. food chicken.
According to RSR Magazine, the Asian chain which has gained great popularity in its territory has just opened its first American site in Gardena, California, and is considering further expansion. WaBa Grill, which owns the chain’s exclusive rights in the United States, has announced plans for more locations in Southern California, including those in Long Beach and the upcoming City of Industry. Future growth is planned through franchising.
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So what can customers expect from the new neighborhood chicken experts? A refined menu of quality dishes and punchy flavors. Mom’s Touch uses only fresh, never frozen chicken that is seasoned with Cajun spices for a unique 24 hour marinating process, then hand dipped into batter for an extra thick crunch.
Guests will discover three signature chicken sandwiches – the real star among them being the skin-on-thigh-meat sandwich – as well as chicken fingers and wings accompanied by a variety of sauces, such as Fuego, Cheesy Onion and Apple Zing. .
What is the secret of the chain’s success? Everything is prepared on site and to order. “Just as Mom wants what’s best for you, so do we. At Mom’s Touch, we’ve set high standards for quality and service. Rather than taking shortcuts to save time and money , we’re taking these extra steps and investing in the best equipment, processes and ingredients, like our proprietary baker’s butter buns, to ensure our guests have the best possible chicken and sandwich experience, ”said Mike Lee, Director of Marketing and Finance at Mom’s Touch.
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