Saturday, October 30 2021

Fast food will never really go out of style. It’s great for convenience and affordability, and chains frequently update their menu selections to include healthier meals and snacks to appeal to consumers. For example, there may be additions of meat substitutes to accommodate the recent rise in plant-based diets.

However, as fast food companies like McDonald’s continue to do better and better financially, some chains are not making the most of current trends and falling behind, as shown by data from 2021 describing which chains appear to be more or more. less popular among consumers.

And while several fast food brands are gaining or losing appeal with customers as 2021 progresses, there is one that stands out as being significantly less popular as a large fast food chain.

And the large national fast food chain that is falling out of favor is …

Burger King

Courtesy of Burger King

Unfortunately, Burger King has not met its targets or been successful like Wendy’s or McDonald’s, according to 2021 data on the value of fast food brands from Statista.com. “Burger King was the second-largest fast food restaurant chain in the United States for sales, and now Wendy’s has edged BK,” according to Lyssie Lakatos, RDN, CDN, CFT, and dietitian Eat this, not that! Medical Expert.

It’s really about what Burger King didn’t do that is the problem. “According to Statista, 39% of Americans look for healthy options at fast food restaurants, and Burger King doesn’t seem to know at all how to cater to this population,” she says.

Related: Burger King Employees Receive Overwhelming Social Media Support After Controversial Decision

They made a weak attempt by bringing in the meatless burger, the Impossible Burger, but with poor marketing, combined with the fact that most people think Burger King only has burgers and nothing else (like its name suggests), it has declined in popularity compared to other major brands.

“Plus, they don’t have more herbal or healthy options,” Lakatos says. By not increasing the demand in this market with more options, their sales have fallen and continue to remain low.

“And with many of their burgers having a day’s worth of fat and sodium in a burger, as well as over half a day’s worth of calories (and that’s before you add a soda!), That’s a dump. for people who would like healthier options, “Lakatos says. In fact, here is the worst burger you should never order from Burger King.

burger king menu
Shutterstock

In comparison, Chick-fil-A’s net worth continues to rise, and the 2020-21 U.S. Customer Satisfaction Index Restaurant Survey ranked Chick-fil-A as the # 1 chain for the seventh. consecutive year.

“They focus on customer health improvement demands and were one of the first fast food restaurants to offer gluten free bun, grilled chicken nuggets and use only chicken without antibiotics, ”explains Lakatos. Many other chains have done a good job increasing the healthy menu items which are also on trend.

“More than two-thirds of Americans are overweight or obese, and people want that to change, so they’re actually looking for healthier options and avoiding places known for their high fat, sodium and fat options,” he said. she declared. said.

“The more people who avoid unhealthy fast food and choose fast food with healthier options, the better for anyone who wants to improve their health, as more restaurants will step up and start serving. those who want healthier alternatives, “Lakatos explains. So maybe Burger King should consider stepping up!”

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