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UAE-based fast food chain ChicKing plans Kenya entry in June


Spicy chicken from a fast food restaurant. FILE PHOTO | NMG

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Summary

  • Dubai-based halal fast food chain ChicKing plans to open 30 fast food outlets in Kenya over the next five years, starting with Mombasa next month.
  • By entering Kenya, ChicKing, which has grown rapidly in international markets in recent years, will compete against competing international brands already established in Kenya.
  • ChicKing has over 230 stores in 27 countries including Ireland, Indonesia, India, Hungary, Maldives, Egypt, Oman, Saudi Arabia, as well as the UK, Middle East, Africa and Asia.

Dubai-based halal fast food chain ChicKing plans to open 30 fast food outlets in Kenya over the next five years, starting with Mombasa next month, it announced on Wednesday.

ChicKing, which specializes in fried chicken, said it would open the quick-service restaurants in partnership with new local franchise M/s Crispy Ltd.

“We are going to open by the first week of June 2022. (Our) first store is in Mombasa, and (the) second store we are (also) planning to open in Mombasa,” the Dubai-based chain said in respond to business daily requests.

“By the end of this year, we will open two stores in Nairobi. We plan to open 30 stores within five years.

By entering Kenya, ChicKing, which has grown rapidly in international markets in recent years, will face competing international brands that have already opened in Kenya such as the American fast food chain Kentucky Fried Chicken (KFC) and Burger King.

ChicKing has over 230 stores in 27 countries including Ireland, Indonesia, India, Hungary, Maldives, Egypt, Oman, Saudi Arabia, as well as the UK, Middle East, Africa and Asia.

Sandwich chain Subway, ice cream parlor Cold Stone Creamery, Japanese company Toridol and Domino’s Pizza recently opened new stores in Kenya.

These global players are looking to emerging markets such as Africa for growth, attracted by rising household disposable incomes, rapid economic growth and a young population, according to research by McKinsey & Co.

Nairobi’s position as a hub for several multinationals has also attracted global restaurant chains.

Fast food is one of the growing segments in the world. The growing segment includes formats such as fast food chains, cafes and fine dining restaurants.

Halal meat is slaughtered according to Islamic standards.

The general understanding is that halal products should not be contaminated with pork or alcohol and that livestock are slaughtered in accordance with Islamic Shariah.

Similar to kosher practices, Islam requires the animal to be killed with a single cut to the throat while alive. It is designed as a way for animals to die quickly and minimize their pain.

The halal industry is based on the belief that Muslims should eat food and use products such as cosmetics that are “halalan toyibban”, which means permitted and healthy.

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