Some customers who had been eagerly anticipating KFC’s cut-price fried chicken yesterday (July 6) were left disappointed after the fast-food chain ran into some complications.
The promotion involved diners receiving five pieces of chicken for $8 and was in conjunction with the brand’s 45th anniversary as well as International Fried Chicken Day on July 6.
To take advantage of the offer, diners could also pre-order their food online in advance.
However, on the day itself, some KFC branches were already out of chicken before the one-day promotion even started, leading to long queues of angry and hungry customers.
In a TikTok uploaded yesterday by user @tys_eclair, a long line could be seen exiting a KFC outlet in a mall.
One netizen, Yvonne Hime, took to Facebook to share that she had rushed to the VivoCity outlet after work, only to find a sign outside the store that read: “Time slots for ‘today are full’.
“They [didn’t even bother informing] customers/visitors via social networks or the website,” she laments.
The VivoCity outlet wasn’t the only one with problems.
In a separate KFC Facebook post wishing customers a happy International Fried Chicken Day, many netizens took to the comments section to share that other branches like Rivervale Plaza and Chinatown Point were also affected.
One user said he waited an hour at the outlet in Chinatown and left without his meal while another said he just wanted a normal regular priced meal but the branch in Rivervale Mall was out of drumsticks.
A number of netizens also took to KFC’s Instagram to express their woes.
Many complained about the long wait for food, and one person shared that they “waited over two hours” for their online order.
Some who opted to pre-order said their food was not ready at the stated time.
A customer claimed that a branch manager allegedly “hid behind the counter and refused to face customers”.
But not everyone was in a ‘chicken’ mood. There were customers who shared that they got their chicken with no problem.
AsiaOne has contacted KFC for comment.
It’s not the first time a promotion for a fast-food chain has received such an overwhelming response.
Last year, when McDonald’s released an exclusive picnic set for free, the item was picked up within hours. Some interested parties also shared that they failed to get their hands on the picnic sets despite queuing since 7 a.m.
And even without a promotion, there have been times when a fast food chain has disappointed.
Earlier this year in May, a TikTok user shared that she received hundreds of empty french fries boxes instead of food.