Saturday, September 24 2022

The brand, which was created by YouTube collective The Sidemen, will open at Boxpark Croydon on September 29 and serve its menu of wings, chicken burgers, tenders, waffle fries and mac and cheese bites.

It follows the brand’s debut at the restaurant Park Box Wembley ​at the beginning of this year.

“The launch of our second location has been a huge milestone for us, and we’re delighted it can be at BOXPARK Croydon,” said Sides Marketing Director Adam Maddock.

“It’s been an amazing journey so far and the response to Sides so far has been phenomenal. With plans to launch in several new countries around the world over the next 12 months including India, Oman, Saudi Arabia and the United States, this is just the beginning of an epic era for us.

Launched in 2021, Sides is the creation of YouTube stars The Sidemen, a collective of seven content creators – KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123 and W2S (Wroetoshaw) – across food, football, games and the music.

There are currently 100 Sides kitchens operating globally, with the brand having received over a quarter of a million orders across the country since its launch.

“This is a big step for us,” says Joshua Bradley aka Zerkaa. “Seeing the response at our Boxpark Wembley restaurant has been mind blowing. We are so proud to be able to start all over again and be able to give the fans what they want.

Sides is part of Virtual Hero, a subsidiary of Hero Brands, the company behind German hotel brands Doner Kebab, Choppaluna and Island Poké.

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